Pictures have a well-known superiority over words when it comes to learning (important for brand awareness and brand beliefs). Long-term visual memory, unlike long-term verbal memory, appears to have virtually unlimited capacity... (Avons and Phillips, 1980)
Countless studies have determined visual images influence both purchase intentions and purchase behavior. Large conglomerates have turned visual imagery into a science. But you don’t need the resources of a Fortune 100 company to present your work in a way that connects with your intended audience. You simply need a photographer who:
- Is professional, prompt, understands your audience, is abreast of industry trends and how to harness the power of social media to grow your business.
- Has developed a wealth of experience in styling a photo shoot to create artful images that leave lasting impressions.