Pictures have a well-known superiority over words when it comes to learning (important for brand awareness and brand beliefs). Long-term visual memory, unlike long-term verbal memory, appears to have virtually unlimited capacity... (Avons and Phillips, 1980)
Countless studies have determined visual images influence both purchase intentions and purchase behavior. Large conglomerates have visual imagery down to a science. But you don’t need the resources of a Fortune 100 company to present your work in a way that connects with your target audience. You simply need a photographer who:
- Is professional, prompt and is able to free you from the hassle of scheduling, booking and confirming photography appointments.
- Focuses on the results and how best to capture images that will enhance your portfolio and drive more clients to you.